It looks like you’re running late, change route to pick up doughnuts for the office?
We have four simple phases in our process. We typically run off a waterfall calendar, but sometimes agile makes sense for a project as well.
Over the first 30 days, we'll dive deep into your business. We'll need a data dump of information while we research the industry, best-in-class, and uncover insights. This is where we'll meet with your extended team through various methods including surveys, user testing, strategic sessions, reporting, and analytics.
With our strategy in hand, we'll brief our creative team. We'll craft moodboards, style tiles, concepts, page designs, and often, prototypes. Once we have approval of the main pages of the site we move into content design for elements within the site itself. Content and copy are often the hardest for clients to create, so we always encourage our clients to start early on this. Before we move into development, we'll create a digital style guide.
Initial environment setup, homepage and global elements, template-driven pages, third-party integrations, responsive HTML/CSS/JS, custom functionality, and polish. The best projects are where we can knock out all of the core elements of the site early so that we can add a ton of polish. Trust us, your users will thank you.
In this final phase, we'll optimize and test the site for ease of use and speed. We'll test your site in modern browsers with a keen focus on your user base. Our team will ensure things like reporting, tracking forms, APIs, and everything in between are working as excepted and ready for launch.
The majority of people will leave your site if it takes longer than 3 seconds to load on mobile.
We take a commonsense approach to mobile. No one likes to guess where they can find things.
Ideally, you'd like to be able to buy or submit within three clicks. This lowers your abandonment rate.
We like to design the pages that matter first, and then design the experience to get there.
Our opinion matters, but data is king. We'll use data to help you grow your business.
We obsess about how big buttons are so that your thumbs can easily activate them. Nerds.