The Legacy Senior Communities
The new standard of senior living
As Dallas’ premier Senior Living community, The Legacy required a digital platform that complemented its notoriety. Our team was eager to take on the challenge.
Over the course of a year, we dedicated resources to conducting a thorough Discovery process for the organization. Our efforts served to shape the website redesign process, as well as influence lead generation recommendations for 2021. Work included the development of a target demographic, lead time establishment and a refined logo and color palette. New photography and videos were used to update the brand, and will energize its message through website testimonials, email drip campaigns and direct mail pieces. The final product? An incredible site that best reflects an incredible organization.
We currently serve as The Legacy’s Agency of Record, which basically means we’re best friends for life. Our team will continue to take the lead on digital initiatives and provide guidance on future marketing strategies, including TV, OOH, digital, social and print.
The new site launched in August 2021.
- StoryBrand Messaging
- Digital Strategy
- UX/UI Design
- Collateral Design
- Direct Mail
- Web & CMS Development
- Ongoing Site Maintenance
- Email Marketing
- Social Media
- Platinum - Marcom Awards
- Platinum -DotComm Awards
- Gold - Hermes Awards
- Gold - Daveys
- Gold - Viddy Awards
- Gold - Horizon Interactive Awards
- Honorable Mention - Awwwards Site of the Day
- Mobile Excellence - Awwwards
- Best UI Design - CSS Design Awards
- Best UX Design - CSS Design Awards
Crafting a Digital-First Media Plan
Our team crafted a holistic media plan to be laser-focused on meeting the right people at the right time. This included some traditional tactics along with some groundbreaking digital tactics. Once an individual expressed interest, we helped The Legacy cultivate the relationship through an automated email drip with custom videos explaining the myriad features and benefits each community brings to bear.