Dallas Holocaust and Human Rights Museum
Explaining the unexplainable
The Dallas Holocaust and Human Rights Museum brought Tegan in to craft an immersive, interactive journey to match their incredible new 55,000 square foot facility. With a humble heart, we jumped at the opportunity.
Founded in 1984 by a group of Dallas-area Holocaust Survivors, the Museum is dedicated to teaching the history of the Holocaust and advancing human rights to combat prejudice, hatred, and indifference. In 2018, the Museum hosted more than 80,000 visitors, including 34,000 school children.
The new Museum will see over 200,000 visitors a year.
- Digital Strategy
- Information Architecture
- UX/UI Design
- Web & CMS Development
- Ongoing Site Management
- Drone Footage
- Launch Campaign
- OOH & Online Ad Units
- Platinum - Summit Awards
- Gold - Davey Awards
- Gold - AVA Awards
- Silver - Communication Awards
- Best UI Design - CSS Design Awards
- Best UX Design - CSS Design Awards
- Best Innovation - CSS Design Awards
Combining prejudice, hatred, and indifference.
The Dallas Holocaust and Human Rights Museum’s permanent exhibition covers events that changed our world, in a voice that is intimate and personal. The exhibition highlights the role of world leaders, and also the men and women who found the strength to endure the unimaginable and accomplish the extraordinary.
Ready for launch
Beyond a new look and feel, new photography, new videography, and drone footage, we implemented a Content Management System, integrated a new payment system, and a CRM powered by Salesforce. The new site empowered the Museum staff to be able to update content quickly, sell tickets online, and provide research and materials to educators and the general public.
Grand Opening Campaign
About 30 days before the grand opening, we launched a campaign through various media to drive ticket sales and awareness. The grand opening was ushered in with a historic ribbon-cutting event with Holocaust survivors, the Mayor of Dallas, and the Governor of Texas.