Dallas Holocaust and Human Rights Museum

Explaining the unexplainable.


The Dallas Holocaust and Human Rights Museum brought Tegan in to craft an immersive, interactive journey to match their incredible new 55,000 square foot facility. With a humble heart, we jumped at the opportunity.

Founded in 1984 by a group of Dallas-area Holocaust Survivors, the Museum is dedicated to teaching the history of the Holocaust and advancing human rights to combat prejudice, hatred, and indifference. In 2018, the Museum hosted more than 80,000 visitors, including 34,000 school children.

The new Museum will see over 200,000 visitors a year.

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Our Role

  • Digital Strategy
  • Information Architecture
  • UX/UI Design
  • Web & CMS Development
  • Ongoing Site Management
  • Photography
  • Videography
  • Drone Footage
  • Launch Campaign
  • OOH & Online Ad Units

Combating prejudice, hatred, and indifference.

The Dallas Holocaust and Human Rights Museum’s permanent exhibition covers events that changed our world, in a voice that is intimate and personal. The exhibition highlights the role of world leaders, and also the men and women who found the strength to endure the unimaginable and accomplish the extraordinary.

An immersive, interactive journey unlike any other.

There’s no way to possibly cover all the Museum has to offer, but here are a few of the highlights:

-World War II Boxcar – After learning about the Nazi’s “Final Solution” to exterminate the Jews, visitors will come face-to-face with a restored Nazi-era boxcar. This was the first Holocaust museum in the world to house an authentic World War II boxcar.

-Dimensions in Testimony Theater – Offers visitors the rare opportunity to sit across from a Holocaust Survivor and ask them questions about their life and survival. It’s real time. It’s groundbreaking. Interact with virtual Survivors in a specially designed space, where high-definition holographic interview recordings paired with voice recognition technology enable these incredible people to respond to questions from the audience, inviting one-on-one ‘conversation.’

Telling a uniquely human story.

Learn about the 3000-year history of the Jewish people. Hear about the 2000+ years of persecution they experienced that led to the murder of six million Jews during the Holocaust.

Confront Hitler’s world view and the Nazi rise to power in Germany during World War II.

The Holocaust/Shoah Wing (Hebrew for ‘catastrophe’) explores the savagery of the Einsatzgruppen, their acts of individual murder and terror, followed by the events that culminated in the “Final Solution” and the industrialized killing of the Nazi death camps.

Follow the stories of Upstanders throughout the wing to see some humans at their best when confronted with terrible inhumanity.

Dallas Survivor and liberator testimonies appear throughout the wing, personalizing the visitors’ journey and bringing this history to life.

Through thought-provoking installations that include the International Military Tribunal and the creation of the Universal Declaration of Human Rights, the Human Rights Wing shows just how the world progressed in the years following the Holocaust.

You’ll find the Pivot to America Wing equal parts inspiration and participation. Through interactive kiosks, brief films, and testimonies, explore the ideals of our nation and how we are learning to live up to them over time; learn that it is up to all of us to participate in the repair process to create the best America possible.

dallas holocaust museum's website on a phone

Grand Opening Campaign

About 30 days before the grand opening, we launched a campaign through various media to drive ticket sales and awareness. The grand opening was ushered in with a historic ribbon-cutting event with Holocaust survivors, the Mayor of Dallas, and the Governor of Texas.

Ready for launch.

Beyond a new look and feel, new photography, new videography, and drone footage, we implemented a Content Management System, integrated a new payment system, and a CRM powered by Salesforce. The new site empowered the Museum staff to be able to update content quickly, sell tickets online, and provide research and materials to educators and the general public.