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Dallas Holocaust and Human Rights Museum

Explaining the unexplainable


The Dallas Holocaust and Human Rights Museum brought Tegan in to craft an immersive, interactive journey to match their incredible new 55,000 square foot facility. With a humble heart, we jumped at the opportunity.

Founded in 1984 by a group of Dallas-area Holocaust Survivors, the Museum is dedicated to teaching the history of the Holocaust and advancing human rights to combat prejudice, hatred, and indifference. In 2018, the Museum hosted more than 80,000 visitors, including 34,000 school children.

The new Museum will see over 200,000 visitors a year.

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Our Role
  • Digital Strategy
  • Information Architecture
  • UX/UI Design
  • Web & CMS Development
  • Ongoing Site Management
  • Photography
  • Videography
  • Drone Footage
  • Launch Campaign
  • OOH & Online Ad Units
  • Media Planning
  • Paid Media Management
  • Platinum - Hermes Awards
  • Platinum - Marcom Awards
  • Platinum - Summit Awards
  • Gold - Davey Awards
  • Gold - AVA Awards
  • Gold - Marcom Awards
  • Gold - MUSE Creative Awards
  • Silver - Communication Awards
  • Best UI Design - CSS Design Awards
  • Best UX Design - CSS Design Awards
  • Best Innovation - CSS Design Awards

Bringing awareness where it’s needed most.

The esteemed Dallas Holocaust and Human Rights Museum launched its first full-fledged brand awareness campaign with help from yours truly. As their agency of record, the Tegan team was tasked with increasing overall exposure to the Museum’s expansive modern exhibits and immersive educational resources. Basically, our challenge was to get the word out. Challenge accepted.

Humanity lives here.

We positioned the Museum as a place for both education and remembrance–a place where visitors can access and internalize the truth of the past, and then be inspired to pass it on. “Humanity lives here” drives home the message that history is all around you, even in your own backyard, emphasizing that it impacts everyone.

Finding the right message.

Our team explored a variety of concepts that embodied our mission to generate awareness for the Museum’s program offerings, while driving visits to the physical space in downtown Dallas.

Building upon a solid foundation.

The awareness campaign was just the latest in a long list of collaborations. Since 2018, we have provided the Museum with a new website, updated photography and videography, drone footage, print advertising and digital strategy.

Crafting a reliable digital experience.

Beyond creating a new look and feel for their website, we implemented a Content Management System, integrated a new payment system, and a CRM powered by Salesforce. The new site empowered the Museum staff to be able to update content quickly, sell tickets online, and provide research and materials to educators and the general public.

Grand Opening Campaign

About 30 days before the grand opening, we launched a campaign through various media to drive ticket sales and awareness. The grand opening was ushered in with a historic ribbon-cutting event with Holocaust survivors, the Mayor of Dallas, and the Governor of Texas.

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