April 05, 2023 BY Julianne Kemp in Trends
As any avid emoji user would know, sometimes words just aren’t enough. To add some extra character to copy, designers are putting photos, emojis, glyphs, and even animated gifs in-between copy on websites and more.
These extra graphics work well in large headlines, adding extra context and meaning to the text. Other examples have small rectangle photographs in-between text that link out to different web pages, turning a plain block to copy into a dynamic preview of what can be found on the website. Some brands, such as Athletic Greens, are also incorporating the images-in-text into their core branding, using this trend in their website, social media, and beyond.
Sources: oreardon.com / uk.hellosunrise.com/pages/sleep-apnoea / drinkbawi.com / graydonherriott.com / ioakimidis-constructions.gr/about / athleticgreens.com /