Dallas Holocaust and Human Rights Museum Boasts First Ever Brand Campaign by Tegan

The esteemed Dallas Holocaust and Human Rights Museum (DHHRM) is launching its first full-fledged brand awareness campaign with help from yours truly. As their agency of record, the Tegan team was tasked with increasing overall exposure to the Museum’s expansive modern exhibits and immersive educational resources. Basically, our challenge was to get the word out. Challenge accepted.

Our team spearheaded strategy, design, copywriting, and visual storytelling, crafting a compelling narrative centered around the museum’s unique position as a repository of historical and cultural memory–a place where both education and remembrance can serve as powerful conduits of change. The campaign kicks off this month and will run as a multi-year effort across a wide range of media, including connected TV, OOH, print, digital displays, paid search, and paid social.

Does our amazing work with DHHRM sound familiar? It should. We began a partnership with DHHRM back in 2019 when our team totally redesigned the museum’s website, which was launched in tandem with the grand opening of its new 55,000 square foot location in Dallas’ West End. Our role in the project included the creation of digital strategy information architecture, UX/UI design, web and CMS development, photography, drone and videography, and ongoing site management. Work also included friendly sarcasm and group hugs. We like to keep things well rounded.

To play a creative role in DHHRM’s mission to keep the truth of history alive and accessible to new generations is an incredible privilege. Of course, we are grateful for all of our partners, but if we had a Mount Rushmore, the Museum would be chiseled into the rock. 

Check out more in the press release.