A New Standard for Private Aviation 

Business Jet, a premier private aviation service provider known for their comprehensive offerings from aircraft chartering to maintenance and management, sought to modernize its online presence and unify its brand identity. Their existing website lacked the streamlined functionality and cohesive visual identity necessary to effectively communicate their services and deliver a premium digital experience to both existing and prospective clients. Business Jet partnered with Tegan to address these challenges and create a digital platform that reflects the high-caliber service Business Jet provides in person.

Tegan’s approach involved a full website redesign and a brand refresh, focusing on enhancing the user experience and creating a cohesive look and feel across every customer touchpoint. The result? A sophisticated, user-friendly platform that meets the needs of flight schedulers, pilots, and jet owners alike.

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Business Jet’s brand identity lacked consistency across digital and physical touchpoints, diluting its message and impact. Tegan undertook a comprehensive refresh of Business Jet’s visual identity, refining key brand elements to better represent the company’s prestige and commitment to excellent customer service.

The brand refresh extended beyond the website to stationery, business cards, and other collateral, ensuring a consistent and cohesive brand experience for clients engaging with Business Jet in any capacity. 

Logo Preservation With Modern Accents: Tegan retained Business Jet’s iconic logo but elevated its presence with updated typography and enhanced color treatments.

Expanded Color Palette: A refined primary palette of gold, tan, and blue was complemented with a secondary set of accents, creating flexibility for use across digital and print collateral.

Typography Overhaul: Tegan explored modern font pairings that conveyed both luxury and approachability, ensuring the brand felt contemporary and sophisticated.

Business Jet’s previous website struggled to effectively communicate service offerings and facilitate user actions such as flight booking and service requests. Tegan’s redesign prioritized a seamless user experience tailored to the needs of key audiences.

Simplified Navigation: The new site architecture ensures that pilots, jet owners, and executive assistants can quickly find relevant service information, whether they’re booking a flight or requesting aircraft maintenance.

Dynamic Service Pages: Each service offering — charter, maintenance, management, and storage — was given a dedicated, easy-to-navigate page with clear calls to action.

Enhanced Communication Tools: Contact forms and direct links to the customer service team provide multiple, seamless ways for users to reach out and engage with Business Jet’s concierge-style services.By combining clean design with user-friendly functionality, the new platform makes it effortless for visitors to engage with Business Jet’s offerings, whether they’re submitting a service order or exploring aircraft availability

Business Jet’s online presence needed to reflect its reputation for excellence and personalized service. The website redesign integrated key visual storytelling elements to communicate Business Jet’s expertise.

High-Impact Imagery: Tegan incorporated large, high-resolution images of Business Jet’s fleet and facilities, reinforcing the brand’s focus on luxury and precision.

Service Touchpoint Highlights: Informational modules guide users through the customer journey, showcasing the full range of personalized experiences, from onboarding to post-flight care.The result is a website that not only serves as an informative hub for existing customers but also attracts prospective clients by communicating the premium nature of Business Jet’s services.