Assisting the Adoption Process

At Tegan, we’re a bunch of family-first people, which made our partnership with BraveLove a no-brainer. BraveLove is a nonprofit organization dedicated to changing the perception of adoption, all while championing birth mothers for their brave decision. They seek to provide resources and connections to women experiencing an unplanned pregnancy, giving them access to tools to make the decision best for them.

BraveLove has a bank of valuable video resources, but are difficult to find. Over the last several months, we’ve worked with their team on strategy and design executions for those video resources. We created a digital strategy to get videos, like the new Adoption Process video, to be more visible for our expecting mothers. Tegan researched and recommended paid media placements and executed a launch plan that reached out to influencers, partner agencies, and pre-selected individuals all with one goal in mind – for them to share the video with their digital audience.

In preparation for the upcoming debut in November, we helped BraveLove create assets for their first short documentary, Emmah. We designed invites, event collateral, and social media announcements, while also collaborating on a strategy for the documentary’s public digital launch, including paid media, OOH opportunities, and more.

You can watch BraveLove’s video resources here.