The Power of Innovative Design

PBK is a nationally recognized engineering and architectural firm with decades of experience, an impressive track record, and a huge community presence. Their digital presence, however, wasn’t keeping up the pace or setting them apart from other firms. That’s when they tapped our team to lead a full site redesign.

Tegan took the reins on strategy, design, and development to build out a site that accomplished PBK’s main goals:

• To hero the client as a trusted guide
• Serve as a helpful resource and industry thought leader
• Better communicate their extensive range of services
• Establish themselves as a major player in the industry

We pulled out all the creative stops on this one to ensure that PBK’s nationwide reach and the community spirit behind their mission was reflected in every page.

View the Site

Our first task was repositioning PBK’s current and prospective clients as the main characters of PBK’s story. Using the tried and true Storybrand framework, we revamped language and messaging to align with the audience’s needs and establish PBK as a trusted guide and resource for relevant industry-related topics. This shift in perspective was also mirrored in the site’s visual elements and user functionality, which was accomplished through spacious layouts, clean, scannable content, and custom filtering capabilities. We also integrated friendly, relaxed images of people to further highlight PBK’s personal, relationship-centered company culture.

Our design team’s approach was a conceptual balance of classic refinement and modern sensibilities, translating to eye-catching, full screen images, clean, conventional layouts, simple typography, and strategic pops of color. Custom animations during the development phase brought our designs to life and provided the final touches to a cohesive and memorable user experience. Looking ahead, we built customizable page templates so that PBK’s team can easily create and maintain pages as the needs of the firm evolve.

In addition to the main website, our team successfully redesigned and launched six distinct sites under the PBK family of brands: PBK Sports, BEAM, LEAF, Edgeland, DIG and Kubala. The new look, with harmonized design elements, creates a clean and uniform aesthetic for all branches to speak with one PBK voice. This strategic overhaul not only enhances the visual appeal of each individual site but also establishes a cohesive and expansive brand identity for PBK.