Inspiring Future Innovators.

IF/THEN®, a movement powered by Lyda Hill Philanthropies, seeks to empower innovators to drive cultural change so the next generation is inspired to solve our biggest global challenges. IF/THEN partnered with Tegan to redesign their website, creating a digital platform that highlights the movement’s impact and engages new audiences. By integrating strategic insights, thoughtful design, and high-impact visual storytelling, our team is thrilled to play a small part in supporting IF/THEN’s incredible mission to create a lasting impact within the STEM community. How did we do it? Let’s dive in.

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Tegan’s discovery phase provided critical insights to inform the website redesign.

Industry Analysis: Competitive research on UX and SEM best practices.

Website Audit: A thorough review of current site analytics to identify pain points and opportunities.

Strategic Roadmap: Clear recommendations, including a proposed site map and third-party integration opportunities to enhance functionality.

Tegan’s design approach balanced creativity with usability.

Homepage Experience: A visually compelling, user-centric homepage that established the aesthetic for the entire site and was visually integrated with Lyda Hill Philanthropies existing brand identity. 

Modular Page Templates: Developed 4-6 templates for key pages (e.g., About, Ambassadors, Coalition Members) with consistent branding and flexibility for future content needs.

Visual Identity: Established design standards, including navigation elements, buttons, and typography, and integrated visual design elements from Lyda Hill Philanthropies’ newly redesigned site.

Tegan’s development and launch process focused on quality, performance, and usability:

Platform Build: Developed on WordPress with responsive global navigation.

Third-Party Integrations: Implemented Google Analytics 4, Google Tag Manager, and other plugins.

Content Migration: Seamlessly transferred finalized content (copy, images, and videos) into new templates.

Testing & Quality Control: Conducted rigorous testing to ensure all pages functioned perfectly on both desktop and mobile.

CMS Training: Delivered a detailed CMS guide and conducted a training session to empower the IF/THEN team.

We’re thrilled to have been a part of transforming IF/THEN’s online platform to help ensure that future generations see themselves reflected in the world of STEM—proving that, “if she can see it, then she can be it.”