Think of your website as the first impression. You’d never show up to a new client meeting in pajama pants and an old sorority shirt. If you’re thinking “yes, I totally would,” then God speed, my friend.
It takes about 50 milliseconds for users to form an opinion about your website. That means you have 0.05 seconds to convince people to stick around. No pressure, right? Take a deep breath. It’s doable. Of course, you need the right wizards and tech nerds to design and develop the site of your dreams- that’s us. But the basics of what a good website needs are actually quite simple.
📘 A Clear Message
After looking through your current site, would the average visitor be able to articulate what your brand’s all about? A good website should tell an easy-to-follow story. And please, don’t just share any story. We’re not interested in Harry Potter (right now). We’re interested in the story of YOUR brand.
📣 Call to Action
I know, the “call now” button feels like a cheap infomercial. But trust me, your website needs a call to action. Unless you prompt your audience to take initiative, what’s going to get them to engage? You’ve got a great product and the customers are ready and willing. They just need the invitation.
And it doesn’t have to be annoying. “Let’s talk” or “find out more” are great examples of inviting phrases- and ones that don’t remind you of the guy screaming about OxiClean.
🏆 Testimonials and Recognitions
This is a fantastic way to build rapport with your audience. Share rave reviews, client testimonial videos and awards won. Don’t be shy about fantastic feedback. If your mom would put it on the fridge, then we want to see it. Moms rule.
🌎 Easy Navigation
This should go without saying, but if getting around your site feels like walking through one of those fun house mazes at the state fair, we’ve got issues. Don’t overcomplicate it. Try a simple layout. Clear directions. A straight-forward menu. The customer shouldn’t have to click through sixteen drop downs and five separate windows to access basic information. In my experience, I’m out after click five. My clicker finger can’t take the stress.
📸 Fresh Photography and Videography
This doesn’t mean you have to blow your budget on a Vogue style photoshoot. But if you’re working with the same, grainy pics from 2005, it’s time for an update. Don’t rule out quality stock photos or a few simple, professional shots. And no need to beat around the bush. The answer is yes. We are excellent hand models.