Safe Harbor Marinas
Seven years. One agency. A brand worth $6 billion.
OVERVIEW
When Safe Harbor came to us, they operated 80 marinas across the United States. No unified brand. No shared digital platform. Just 80 individual websites and a membership of 40,000 boaters who deserved a better experience. Seven years later, Safe Harbor operates more than 150 marinas, has expanded beyond American shores, and has been acquired twice — first at $2 billion, then at $6 billion. We have been their agency of record for all of it. What started as a website consolidation became the foundation for a brand built to scale. A lifestyle identity, a mobile platform, a member portal, and a digital infrastructure that has grown through every acquisition, every new market, and every new marina. When the valuation tripled, the brand held.
Our Role
- Digital Strategy
- Information Architecture
- UX/UI Design
- Web & CMS Development
- Ongoing Site Management
- Custom API Development
- Weather API Integration
- Google Maps API Integration
- Hubspot Integration
- Investor Collateral
- Native iOS Mobile App
- Native Android Mobile App
PROJECT AWARDS
- Gold x2 - Hermes Awards
- Gold - Marcom Awards
- Gold - Dotcomm Awards
- Silver - Communicator Awards
- Silver - Davey Awards
- Silver - Summit Awards
- Best UI Design - CSS Design Awards
- Best UX Design - CSS Design Awards
- Best Innovation - CSS Design Awards
- Nominee - Awwwards Site of the Day
Tegan has become a true extension of our team over the years. The trust and confidence we have comes from knowing they genuinely understand our brand, our goals, and where we're headed. Their partnership has made us better — and we're grateful for it.
Marina Attractions
A marina isn’t just a place to dock a boat — it’s a destination. We built the site to reflect that: a section of the platform dedicated to the experiences surrounding each Safe Harbor location. Our team researched and wrote descriptions for over 500 individual attractions across the network — restaurants, beaches, fishing spots, museums, and more — giving members a reason to explore beyond the dock and giving Safe Harbor a content platform no competitor could replicate at scale.
Member Portal and Marketplace
Safe Harbor’s 40,000 members needed more than a bill-pay portal. They needed a home base. We redesigned the Member Portal from the ground up — profile management, insurance preferences, contract renewals, invoice payments, and access to the Safe Harbor Marketplace, an exclusive peer-to-peer boat buying and selling platform available only to members. The result is a digital experience that deepens member engagement and gives Safe Harbor a retention tool as valuable as the marinas themselves. At 150+ locations, the platform has to work at scale. It does.
Water App
We built the Safe Harbor Water app for iOS and Android — a mobile platform connecting 40,000 members to a network spanning more than 150 marinas. The app brought the member experience off the desktop and into their hand, giving boaters real-time access to their marina network, the marketplace, and the broader Safe Harbor community wherever they’re on the water.
A Bright Future
Seven years in, the relationship looks nothing like it did at the start — and that’s the point. What began as a website project is now a full agency of record engagement spanning brand strategy, digital product development, member experience, and ongoing marketing across a global network. We don’t just build things for Safe Harbor. We help them think through what to build next. Two acquisitions. A 2x expansion in locations. A brand that held its value at every stage. That’s what a long-term agency partnership is supposed to look like.
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