Lennox Dealer Locator Website Redesign

The Lennox Dealer Locator is a critical conversion point where homeowner research turns into action.

Tegan partnered with Lennox to refine and extend the Dealer Locator experience across the residential site. The work focused on improving usability, consistency, and mobile performance, grounded in direct homeowner feedback and testing to ensure design decisions reflected real user needs and behaviors.

The existing experience functioned, but it didn’t always feel effortless.

Homeowners needed to scan quickly, compare dealers, and take the next step with confidence and minimal effort. Instead, the experience introduced friction through inconsistent layouts, uneven CTAs, and interactions that felt fragmented across pages and devices.

Tegan stepped in to:

• Reduce friction at key decision points
• Simplify how dealer information is presented
• Create a clearer, more consistent path to contact

This project was treated as an evolution—not a reinvention.

Design decisions focused on clarity, speed, and usability, with particular attention to hierarchy and scannability. Patterns were aligned across the locator itself, individual dealer pages, and supporting templates to ensure the experience felt cohesive throughout the residential site.

Accessibility and responsive behavior were considered throughout, ensuring the experience works just as well on mobile as it does on desktop.

We conducted user testing with over 2,000 homeowners within Lennox’s target demographic to validate the design direction and refine key elements without overcomplicating the experience.

Testing confirmed improvements to information hierarchy, supported reduced reliance on map-first layouts, and informed clearer CTA placement, particularly on mobile. Feedback was incorporated iteratively to ensure the experience aligned with how homeowners actually search for and evaluate local HVAC professionals.

Rather than relying solely on internal assumptions, user testing allowed our team to uncover the reasoning behind homeowner choices, not just reactions to visual options.

Testing explored how homeowners interpret dealer information, what signals build trust, and what ultimately prompts them to take action. These insights informed content prioritization, reduced unnecessary visual noise, and clarified which details needed greater emphasis to support confident decision-making.

By understanding the “why” behind homeowner selections, we delivered confident, testing-backed design recommendations to the Lennox team.

The refreshed Dealer Locator experience prioritizes clarity and action, reflecting what homeowners said mattered most in their decision-making process.

Layouts were simplified to surface essential dealer information more quickly, supported by improvements that help users move from research to action with confidence.

Key enhancements include:

• Improved filtering to narrow dealer options
• Standardized CTAs for predictable interactions
• Scalable dealer, city, and state templates for localization and SEO
• Clear visual indicators for Premier Dealers, certifications, and services

The refreshed Dealer Locator creates a more intuitive, cohesive experience across the Lennox residential site—especially when homeowners need answers fast (because no one wants to wait around in 100°+ Texas heat).

Now, homeowners can more easily find, compare, and contact trusted dealers, while Lennox benefits from a clearer, more consistent path to lead generation. The system-based approach also provides a flexible foundation for future growth, localization, and ongoing optimization.

Tegan worked closely with Lennox stakeholders throughout the project, partnering on strategy, design exploration, and refinement.

UX strategy and visual design were led by Tegan through final delivery, with production-ready designs and documentation provided to support a smooth handoff to Lennox’s internal development team.