Project Mockingbird

A Capital Campaign to Shape the Future

OVERVIEW

Highland Park United Methodist Church has stood at the heart of Dallas for over a century. When it came time to launch a $43 million capital campaign, they needed more than a fundraising effort—they needed a vision that would inspire their congregation to build the church’s future together. Partnering with Tegan, HPUMC transformed that vision into Project Mockingbird, a unifying theme and brand rooted in both place and purpose. The result is a campaign that not only exceeded its goal ahead of schedule, but brought the community together with remarkable momentum.

Our Role

Digital Strategy
Videography
Web Design
Drone Footage
Environmental Signage
Logo Design
Branding
Messaging
Print Collateral
Merchandise
Social Media

The Challenge

Highland Park United Methodist Church (HPUMC), located on Mockingbird Lane in Dallas, set out to do something extraordinary: raise $43 million dollars to fund a vision for its next chapter. The church needed a way to bring its community together around a unifying theme—something bigger than a fundraising goal. That’s where Tegan stepped in.

The Theme: Project Mockingbird

Drawing inspiration from both the church’s address on Mockingbird Lane and the bird itself—Texas’ state bird—we helped craft the name Project Mockingbird. It became a symbol of hope, renewal, and purpose. The mockingbird was the perfect metaphor: familiar yet bold, a voice that carries. The theme gave the campaign a story to tell, one that connected past, present, and future.

The Branding

We created a visual identity that honored tradition while embracing a modern sensibility. The logo, inspired by Cox Chapel’s stained glass, grounded the campaign in HPUMC’s history while providing a bold, memorable mark.

Every element—from typography to color—reflected the church’s stability and momentum. A flexible system ensured consistency across print and digital, with iconography reinforcing themes of unity, growth, and transformation.

Creating the Campaign

We built a campaign system designed to inspire, not just inform. Clear messaging pillars spoke to every segment of the congregation, while consistent visuals and calls to action guided people from awareness to engagement. Every touchpoint reinforced a unifying message: this was HPUMC’s moment to build something lasting—together.

Expanded Branding

We extended the Project Mockingbird brand across a full suite of materials—from brochures and signage to pledge cards and event collateral. Authentic photography spotlighted real members of the congregation, while each piece was crafted to spark conversation, connection, and commitment.

Digital Touchpoints

A dedicated landing page brought the campaign story online, offering visitors a clear path to learn, engage, and pledge. We also equipped the HPUMC team with branded templates for email, social, and presentations—ensuring consistency across every digital channel.

The Results

With a clear theme, powerful branding, and inspiring storytelling, HPUMC launched its $43 million capital campaign with conviction and energy.

The result was a campaign that not only exceeded its goal ahead of schedule, but united the community with remarkable momentum.

Most importantly, Project Mockingbird established a lasting framework HPUMC can continue to build upon—anchoring the church’s next chapter in both its historic foundation and its vision for the future.