Tegan Quarterly: Summer 2024

Hey there and happy (almost) end of summer!

It’s that time in Texas where fall flannels still need to be paired with shorts, and anything pumpkin spice absolutely should be on ice. Needless to say, we’re all counting down to cooler temps, cozy vibes, and maybe—just maybe—a whiff of a Cowboys playoff run. (Fingers crossed.)

It’s pretty safe to say that the Tegan team made the most of the summer months, juggling projects while traveling the globe and sneaking in some well-deserved R&R. Whether it was beachside hangs, mountain hikes, or finally finishing that summer reading list, we’ve soaked up the sun and recharged for the months ahead.

And how about those Team USA athletes? Like anyone with a pulse, we were glued to the Paris Olympics, cheering and high-fiving around the office and wishing we could sport berets all year long. Not gonna lie–watching GOATs like Simone Biles and Katie Ledecky stack medals like pancakes (ahem, crepes) added a little extra pep to our step.

Even with all the summer fun, we’ve been hard at work launching fresh projects, welcoming some amazing new clients to the Tegan roster, and gearing up for an exciting fall. The coffee is flowing, our inboxes are full, and our team’s creative energy is at an all-time high. There’s so much on the horizon, and we can’t wait to share it with you.

Cheers!
— Aaron and John

Cool Things We Did

Awards

Inc 5000
We’re getting some serious déjà vu—and we’re loving it. For the second year in a row, we’ve snagged a spot on Inc. 5000’s prestigious list of the “Fastest Growing Private Companies in America.” This year’s lineup includes big names like Meta, Patagonia, and Grubhub—so yeah, we’re in pretty great company. Now if you’ll excuse us, we’ve got some celebrating to do.

Project Launches

Outskirt Films
Outskirt Films, known for their emotionally resonant documentaries, teamed up with us to create a sleek, immersive website that showcases their powerful storytelling. With a bold design and dynamic UX features, the new site highlights their portfolio and connects seamlessly with potential collaborators.

BraveLove
We partnered with the incredible folks at BraveLove to launch a newly redesigned site that brings their mission of honoring birth mothers to the forefront. Featuring a fresh logo, streamlined navigation, and enhanced functionality, the new platform blends heartfelt storytelling with a modern, engaging user experience.

PBK
PBK, a nationally recognized engineering and architectural firm. tapped us to lead a full site redesign, focusing on positioning them as a trusted guide, industry thought leader, and major player in their field. Through a sleek, modern design and user-friendly functionality, we built a site that highlights PBK’s extensive range of services while making their clients the heroes of the story.

New Client Partnerships

Long Cove
Hold our calls and grab the sunscreen—Tegan’s heading to the lake! We’re thrilled to announce that Long Cove, the premier waterfront community on Cedar Creek Reservoir, has chosen us as their Agency of Record. Our team will be diving in with a multi-channel approach to help Long Cove connect with both current and future residents.

BAL
BAL is a leading corporate immigration law firm serving global companies around the world. As their go-to marketing partner, we’ll be building out a year-long content strategy, creating educational resources for email, social media, and their website. We’ll also support website updates, new content development, and SEO optimizations to enhance BAL’s digital presence.

Dallas Jewish Historical Society
The Dallas Jewish Historical Society has officially named Tegan as their Agency of Record! For over 50 years, DJHS has preserved and celebrated the rich history of Dallas’ Jewish community, and we’re beyond excited to help elevate their digital presence. From enhancing their website to crafting social media magic and refreshing their brand, we’re all in on this partnership.

Hot Industry Trends

Unlikely Brand Collabs & the Power of the Unexpected
In the world of marketing, one of the hottest trends is the rise of crazy, creative brand collaborations that catch everyone off guard—and the results are paying off in a big way. A standout example? The recent partnership between YETI and Liquid Death. These two seemingly unrelated brands—one known for premium outdoor gear and the other for its edgy water branding—teamed up to create a cool casket, just in time for spooky season. (Yes, seriously.) The result? Over $68,000 in revenue and a flood of social media buzz. The success of this collaboration underscores a key takeaway: sometimes the most unexpected partnerships yield the greatest results.

Liquid Death, now valued at $1.4 billion, continues to disrupt the beverage industry by focusing on brand meaning rather than product features. The brand cleverly taps into rebellious, edgy humor and “death to plastics” messaging, resonating with consumers in ways traditional bottled water brands have struggled to replicate. Despite the lack of innovation in the product itself—plain H2O in tallboy cans—the brand’s irreverent approach has created a loyal fanbase, highlighting the importance of brand identity over product differentiation.

The takeaway for marketers? Don’t be afraid to think outside the box when it comes to collaborations. Bold, unconventional partnerships like YETI x Liquid Death, or even quirky pairings like
continue to prove that creativity and cultural relevance drive consumer engagement (and revenue) in today’s market.

Brands to Watch

Reinventing a Classic
Hold on to your chinos. J.Crew is proving they are the new comeback kids on the block. After filing for bankruptcy in 2020, many thought the struggling retailer’s days were numbered. But now under new creative direction, the brand has managed to reimagine its identity while staying true to its roots–no small task. The key? A fresh take on classic American style.

One of the most talked-about moves in J.Crew’s revival is the relaunch of its iconic catalog, which was last published in 2017. The new fall campaign, featuring a blend of preppy heritage and modern style, brings a sense of nostalgia while keeping things current. With editorial content, including Q&A interviews and multiple covers starring icons like Demi Moore, the catalog aims to engage both longtime fans and a new generation of shoppers eager to lean into some classic closet staples.

J.Crew’s resurgence offers valuable lessons for other brands: embracing your roots while staying in tune to current cultural shifts can reinvigorate a brand and capture new markets. By combining familiar elements with fresh innovation, J.Crew is proving that reinvention can be the key to mastering the long game, one popped collar at a time.

Employee Updates

Fresh Faces
Our team is growing! We are super excited to welcome Brendan, Taylor, and Anna into the Tegan fold. Brendan is stepping in to lead our creative team, so you can expect lots of brilliant ideas headed your way soon. Taylor and Anna are joining our accounts team, lending their expertise to serve our expanding client roster. High fives all around!

Movers & Shakers
Special congrats are in order for Jacey, who was just promoted to Senior Account Executive! We couldn’t be more excited for her—or for us. Meanwhile, Kelsey has been making waves outside the office as well, and was recently appointed President of the Dallas Fort Worth Interactive Marketing Association, nbd. And last but not least, Morgan was named AAF Colorado’s Volunteer of the Year for her incredible work in planning the Addy Awards, chairing chapter communications, and everything in between. Bragging rights forever.

Love & Marriage
Julianne and Hemy officially tied the knot with a dreamy elopement that surprised and delighted us all. The Tegan Slack channel was pure and utter pandemonium. We laughed. We cried. We danced around the office. Is there anything better than celebrating love? We’re over the moon for these two.