BODYBAR Pilates Selects Tegan Digital for Website Redesign

Consider this the digital equivalent of leveling up your core strength.

BODYBAR Pilates has selected Tegan Digital to lead a comprehensive redesign and rebuild of its website as the brand continues expanding nationwide.

With nearly 90 studio locations across the country and continued growth planned throughout 2026, BODYBAR is investing in a stronger digital foundation to support franchise development, elevate the member experience, and create greater consistency across markets.

The engagement includes strategic website planning, UX optimization, and website enhancements designed to scale alongside the brand’s rapid momentum. The redesigned experience will focus on improving usability across locations, simplifying the digital journey for both members and franchise prospects, and creating a platform flexible enough to evolve with the brand’s next phase of growth.

The new experience is centered around making it easier for users to move through the BODYBAR ecosystem — whether they are discovering a nearby studio, exploring franchise opportunities, or engaging with the brand for the first time. The platform will also create a more connected and scalable experience across locations while giving the BODYBAR team greater flexibility behind the scenes.

This partnership is focused on creating more than a refreshed website. The new platform is being designed to support BODYBAR’s next chapter of growth while helping the brand deliver a stronger, more consistent experience across every market it enters.

Strong core. Strong brand. Stronger digital experience.

Read the full announcement here.