We believe in the StoryBrand approach because it works. The process follows a seven-part framework, laying out a universal storyline familiar to any audience. Think of your favorite classic stories- Star Wars, Lord of The Rings, Cinderella, etc. They all follow the same seven-step formula.
1. A Character
2. Has A Problem
3. Meets A Guide
4. That Has A Plan
5. Calls To Action
6. Leads to Success
7. Or Ends in Failure
With StoryBrand clients, our end goal is to develop a streamlined narrative for their brand. We work through these seven steps together to create a story that fully engages the customer.
Over several working sessions, both in-person and virtual, we’ll walk through the seven step framework for your brand. When we meet, we’ll ask you questions to better understand your heroes and the journeys you’ll guide them through. We’ll also ask about your latest Netflix binge and your Bachelor predictions. We’re fun like that.
Our team will take the meeting notes and brilliant thoughts to create a polished brand script. The completed script will support a streamlined narrative for your brand’s story. We’ll present it you to you, and then we’ll all cry happy tears and hug. Yes. We’re huggers.
Implementation and Execution
Once we have a final brand script, we’ll partner with you on how to bring the narrative to life across your various communication channels and tactics. Your brand’s refined story will serve to empower both existing and future media strategies and marketing collateral. Less of a happy ending, more of a happy beginning.
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Each week, we’ll walk you through the StoryBrand formula, unpacking our favorite marketing strategy step by step. We’ll also throw in some funny jokes, free of charge. What can we say? We’re generous people.